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Q3
97%
Delivery
3%
0%
WHAT ARE THE
MOST IMPORTANT
ELEMENTS OF A
SUCESSFUL EVENT?
Research and
planning
97%
5%
0%
Design and
content
92%
8%
0%
According to our respondents – overall ‘Delivery’ is the most important aspect of
a live event, with Research and Planning in
quick succession.
Post-event Communications is ranked as the
second lowest (60%) of importance. Yet in
previous questions, respondents wanted
to see longer-lasting impact. Therefore we
should ask ourselves - do these go hand in
hand? In order to maintain the impact of
an event, should there be an element of
ongoing communication and follow up?
Interestingly, Measurement and ROI was also
ranked by a large number of respondents as
only ‘Moderately Important.’
Post-event
communications
61%
37%
3%
Measurement
and ROI
47%
50%
3%
Extremely important
Moderately important
Unimportant
