EMBED - GLO, USA,UK, GER, DK, FR, SE example page - Deeper Blue - Report - Page 7
Q2
ARE LIVE EVENTS
HAVING A LASTING
IMPACT WITH
AUDIENCES?
53%
40%
More than half (53%) felt that lasting
impact is achieved only some of the time,
whilst none of the respondents felt there
was always lasting impact.
Events are often seen as transient
moments that sparkle brightly and then
fade away. Too quickly, audiences return to
‘business as usual’ after an event and the
momentum is lost. The failure to capitalise
on the vitality and motivating impact of an
event is evident across the pharma sector;
and more focus needs to be placed on
how to sustain and build upon the unique
energy that an event generates.
3%
5%
Never
Unsure/
Don’t know
0%
Always
Most of
the time
Sometimes
