EMBED - GLO, USA,UK, GER, DK, FR, SE example page - Deeper Blue - Report - Page 4
Q1
%
37
RESPONDENTS’
ROLES
%
21
%
18
Respondents were asked to describe
their function within their organisation,
with the ability to select more than one
role. Whilst the majority were brand and
marketing managers, the findings indicate
that those involved in live events cover a
wide range of roles.
This survey was fielded in November
2017 and personnel within leading UK
pharmaceutical companies were asked to
respond to nine multiple-choice questions
via an online questionnaire. 39 completed
responses were received and for every
response received, a charitable donation
was made by Deeper Blue to BBC
Children in Need. All responses have been
anonymised and aggregated. This survey
was conducted by specialist marketing
consultancy, Pharmabase Marketing, on
behalf of Deeper Blue.
t
en
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e
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en
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m
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ra
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na
rs
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a
/
ai
11
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g
ff
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t
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fic
ke
i
r
s
t
en
a
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e
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e
m
i
n
c
si
ge
8%
l/S
D
na
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a
a
&
ic
L
M
g/
ed
al
5%
r
n
M
i
e
s
n
i
n
n
a
e
G
Tr
tio
ca
i
t
un
en
m
m
m
e
Co
ag
n
&
es
a
al
M
S
PR
t
en
er
Ev
th
O
5%
5%
