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INTRODUCTION
DO PHARMACEUTICAL
EVENTS REQUIRE AN
INJECTION OF NEW
THINKING IN 2018?
OUR RESEARCH HIGHLIGHTED:
Compliance is essential, but pharma events need
to be more ground-breaking
Events need to stand out, disrupt the status quo and
amplify your brand values and messages
Live events have always been a key part of pharma
communications, for company, staff, customers and
healthcare providers; but is there a feeling that
pharma events have become repetitive and have
not shifted with the times?
Deeper Blue, an award-winning live communications
To be more compelling, event professionals need to
think longer-term and apply a consistent drumbeat
of communications across multiple channels
New technologies can deepen participation,
engagement and deliver meaningful measurement but compliance is sometimes masking this innovation
agency, recently conducted an industry-wide
pharma survey to gather insight about what
constitutes a truly compelling live event that
thoroughly engages audiences and drives attitudinal
and behavioural change.
Results reveal a hunger for new ideas, fresh thinking
and a broad willingness to re-imagine the purpose,
scope and impact of pharmaceutical live event
experiences.
If your events are delivering, but perhaps
in a rather safe, predictable and ordinary
way, then you are not alone.
Here’s what your industry peers have to say…
