EMBED - GLO, USA,UK, GER, DK, FR, SE example page - Deeper Blue - Report - Page 18
Q8
WHAT WILL ADD
THE MOST VALUE
TO PHARMA EVENT
PROGRAMMES?
50%
40%
30%
Respondents were asked to rank
which aspects they feel would add the
most, and least value to their events
programmes. Not surprisingly, ’longer
lasting impact’ was the highest ranked
across all participants, with over half
putting it in first place. More than three
times as many respondents cite ‘longer
lasting impact’ than anything else.
This recurring theme of creating a
memorable and long-standing event
programme has been seen throughout
this survey, with ‘innovation and creativity’
and ‘digital solutions’ 2nd and 3rd in the
priority list.
20%
10%
0%
Longer-lasting
Innovation
impact
and creativity
Greater use
of digital
solutions
More insightful
delegate
feedback
Better
execution
