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86%
Q7
66%
11%
Budget
constraints
0%
Industry
compliance
0%
Integrating
your events
with other
communication
activities
3%
Offering fresh
ideas and
creative thinking
3%
As with any industry, budget remains one of
the top challenges for event planners. 65% of
participants ranked it as ‘Extremely important’
wanting to demonstrate higher value and greater
return on investment. More pressure is put on
agencies to ‘do more with less’ and demonstrate
the value and measurement of each event.
0%
Naturally, industry compliance remains at
the forefront of pharma events - with nearly
90% of participants ranking this as ’Extremely
important’. In an ever-changing environment
where unique and complex regulatory
requirements co-exist with increasing scrutiny
around HCP and customer interactions, the
expectation is flawless live event delivery. But
has this become the defining aim of events,
obscuring the desire to challenge ourselves to
innovate and invent?
34%
40%
47%
53%
58%
50%
50%
CHALLENGES
FOR 2018
Gaining
feedback
and tracking
ROI
Extremely important
Moderately important
Unsure/Don’t know
