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Q6
44%
42%
IS PHARMA INTRODUCING
THE LATEST DIGITAL
TECHNOLOGIES INTO
LIVE EVENTS?
How to incorporate technology in events and
use the most up-to-date, cutting-edge or most
advanced solutions is a challenge that every
event professional faces.
Nearly half of respondents (45%) ‘aren’t
confident’ that the latest digital technology
is being introduced into their events. If event
teams want to engage with their audiences
then using technology in the right way is
essential - it allows for communication on a
whole new level whilst bringing messages to
life in a new and exciting way.
The more demanding and complex the
regulatory environment, the more technology
can help provide total transparency as well
increasing connectivity and engagement levels.
8%
Extremely
confident
5%
Moderately
confident
Not
confident
Unsure/
Don’t know

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