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Q4
70%
60%
HOW WELL DOES
PHARMA PERFORM
IN DIFFERENT AREAS
OF EVENTS?
50%
40%
30%
20%
The survey sought to dig a little deeper into
how well respondents believed they are
performing in key event-related areas.
In general, professional Delivery of events
was deemed as being achieved ‘moderately’
or ‘extremely well’ and Design and Content
followed shortly after. Despite the importance
respondents attach to Research and Planning,
only one in four says their company performs
‘extremely well’ in this area.
10%
0%
Research and
planning
Design and
content
Delivery
Measurement
and ROI
ell
ly w
e
ll
we
rem
ely
Ext
t
a
der
ow
Mo
ly
t kn
’
r
n
o
o
Po
e/D
sur
n
U
Post-event
communications
