Belvedere Leisure Resorts Corporate Brochure - Portfolio - Page 6
THE MARKET
The UK short term break (also known as the
British staycation), has grown enormously over
the past decade and continues to enjoy year on
year double digit growth. Boosted by the change
in consumer habits, people are now taking
several short breaks and multi-generational
family holidays more so than the conventional
annual holiday.
Hoseasons were incorporated during World
War II in the south of England, o昀昀ering holidays
on the narrow waterways of the broads. Since
then it has come a long way to o昀昀er over 32,000
accommodation units across 750 locations across
the UK and Europe and securing a loyal customer
base of repeat holidaymakers booking to stay on
vacation year on year.
In 2022, the value of tourism to the UK economy
rose to an estimated £237bn, with an estimated
37.5bn tourists visiting the UK in 2023 alone.
Revenues from holiday rentals far exceeds that
of traditional UK property investment and hence
what much of the UK leisure sector is owned by
global institutional funds such as Blackstone and
backed by the worlds leading banks like Barclays
& HSBC.
Hoseasons are part of Awaze Group who are
owned by Californian Private Equity giant,
Platinum, another global multi-billion dollar
corporation. Belvedere are under contract for
Hoseasons to drive all holiday bookings to their
Eglinton Park development, set on the West coast
of Scotland just 30 minutes from the city centre
of Glasgow.
Landal GreenParks, established in 1954 and
boasts welcoming over 3m holidaymakers to
their 100+ locations, partnered with Belvedere
to market & operate the resort known as Landal
Barnsoul. Now we have successfully exited this
development, our focus with Landal moves to a
new glorious location in Wales. Landal, having
recently been acquired by the $1tn private equity
giant, KKR, is now looking to expand its footprint
in the UK from its current 19 locations to over 50
locations by 2030.
6
blrplc.com | info@blrplc.com
Between these two European powerhouses, they
have the ability to generate and drive over 5m
holiday bookings each year to the UK & European
holiday parks under their umbrellas and this is
why Belvedere have teamed up with the best
industry leaders to ensure it maximises investors
returns.