Impact Report 21:22 - Flipbook - Page 40
6.
Our Pledge
In the 20 years since we set out on
our natural paint journey, we’ve
understood that to help solve
these problems, not only does
the world need better ways of
producing products, but that the
way everyone does business needs
completely rewriting too.
Our business model does not
rely on ‘damage first, repair later’
economics. As parents and citizens
of the planet Edward Bulmer
Natural Paint has been built
from our hearts, driven by our
determination to play our part in
leaving a world where our children
and grandchildren can thrive in
balance with the natural world.
Obviously, we and our staff team
delight in great sales figures.
But for us the business is about
so much more than this - it’s
passion before profit every time.
We want to lead the vanguard
of real transformation in the
paint industry. From plastic and
chemical-laden paints to plantbased paints being the norm.
We will continue to innovate and
partner and influence until this is
the case.
Put simply, we are selling our soul
“True success for us will only
come when all the paint used on
the planet, gives beautiful results,
the required performance and is a
solution to pollution!”
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