5.Payback timeHolding ourselvesaccountable – an ethicalbusinessGovernanceOur business was founded tocreate the very best natural paintand to inspire other businesses todo the same. We haven’t had toretrofit our products – we designedthem to be low impact from thestart.But it’s becoming increasingly clearthat ‘eco-products’ aren’t enough.To save the living planet, our worldand home, the way we do businesshas to change too, so that businesspractice becomes regenerative.So, we aim to change the way werun Edward Bulmer Natural Paint.We are going to hold ourselvesaccountable not just for profit andour financial shareholders but toall of our stakeholders. To the earthand to people too – as well as allthe living creatures we share itwith.for them to hold us accountable forour impact - as accountable as weare to making a profit.We will hold our purpose at theheart of all we do - to guide us inevery action and business decisionwe take.This is not radical (think ofPatagonia or look at ourneighbours Riversimple) butit is business not as usual andwe haven’t got it all workedout yet, but we have made thecommitment and are able to doso as ours is still a wholly ownedfamily business.To us, nothing matters more thandoing our very best to turn thingsaround and be part of creating aworld that offers a healthier futurefor our children and grandchildren.We want to put planet and peoplerepresentatives on our Board and36edwardbulmerpaint.co.uk
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