EB LiftingLid VIS - Flipbook - Page 17
Say NO to GREENWASHING
Don’t trust the eco labels,
even from the big brands –
there is no real regulation
in the paint industry to keep
these claims in check.
You cannot tell by reading the
information on the tin what you
are putting on your walls, how it
was made and what it is made
from. It's not what they tell you,
it's what they don't.
Most brands hide behind their
packaging, good business
practice, attractive marketing
– they don’t tell you the dirty
fossil fuel truth about their
actual paint.
All wall paint is water-based.
Most brands talk about water;
the commonest, cheapest and
most 'natural' sounding part of
their product, hiding the rest of
the ingredients and omitting
the rest of the story.
Even ‘carbon neutral’ and
‘climate positive’ paint brands
are hiding the full truth behind
the green carbon-offset label.
Come clean about
paint or you are guilty
of greenwashing.
We will tell you the unvarnished
truth. EXACTLY how our paint
is made and what it is made
from. We will explain what
ingredients we use and where
they are sourced.
Our pioneering paint means we
don’t need to hide behind carbon
offsets to claim to be green.
Where we need to improve,
we shall tell you.
We will campaign for honest
labelling, so you know that
what is in the tin is on the tin.
Zero greenwashing here.
We are not talking about
packaging, offsetting, planting
trees - that’s easy. What's hard
is creating a product that from
start to finish is not damaging
our planet.
Quite simply it's all
about the paint in the tin.
#COMECLEANABOUTPAINT
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