Driver Magazine - Issue 1 Dec 24 (3) - Flipbook - Page 52
It is not the same Jaguar that built the SS100, that built the E-Type, that built the XJ6 or even the
F-Type (each of those cars were built by a different version of Jaguar) but it doesn9t mean it is
abandoning where it comes from.
For example. I remember when the Jaguar S-Type came out – a thinly veiled reference to the
Mk2 of the 1950s and 1960s. Within 10 years of that, the whole design language across the range
changed to look into the future with the new XJ, F-Type, E-Pace, I-Pace and so on. So, the brands
image has constantly evolved. But, you look at 10 years previous to the Mk1 and Mk2 and you
have cars like the Mk7 and the Mk10 – which were ultra luxurious limousines that were imposing
and impressive.
I have been reading lots of people9s comments online across multiple outlets over the course of
the past few weeks to see what their track is on this change up at Jaguar. Now, at my age, I am
what many refer to as the 8Woke9 generation (a buzzword banded around by people of certain
age) – and I don9t actually see that as an insult. It9s just a collective of people who look to actively
change and remould the future learning from the pitfalls, shortcomings and failures of the past,
not only for them but for a world that will live on after they9ve gone. The whole basis of 8Go Woke,
Go Broke9 has far more of a political and societal edge to it than many of us are perhaps willing
to accept or publicly acknowledge.
Type 00 and the future of Jaguar is what we9re really here to talk about. Leave behind all of the
newspaper headlines, discussion panel sound bites and social media comments sections and
look at it purely for what is being proposed – a caThe lines are graceful. It has definite presence.
It9s look is polarising but striking non-the-less. There is visual mentions of its history in the
concept car, the roof line from the top of the windscreen to the B pillar has notes of E-Type, the
C Pillar speaks of an XJS, the rear haunches have an F-Type flavour to them, the slab front face
has an air of early XJ to it from some angles as does the flat bonnet with the angular cut lines
which make up its form.
I think a lot of people are scared of change, that is in itself human nature. It9s the unknown, a
question with no answer, a circular riddle, you name it – we all fear change. But, without change
we never progress. From Jaguar9s earliest days, it fought for progression. Disc brakes, the use of
aerodynamics, composite and lightweight materials, sustainable interiors, and so many other
small, incremental changes that ultimately lead the brand to push forward and innovate at
every step it could.
Either which way, it9s a brave new step into a brave new world for the big cat.
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