Driver Magazine - Issue 1 Dec 24 (3) - Flipbook - Page 45
GO BIG OR GO
HOME
THE SURPRISE
ICON
B Y
N I C K
REBRANDING
OF
AN
S K I N N E R
With the announcement of Jaguar9s rebrand and the reveal of the Type 00 in Miami earlier this
month, it has caused quite the stir across the world – from the automotive industry to
celebrities, members of parliament etc. As it currently stands, people are 8in the wind9 with these
decisions. So, here is what a 8bone head with a beard9 thinks about it.
Having been around, photographed and experienced my fair share of Jaguar9s in my tenure
behind the lens here at Bridge Classic Cars, all I can say is that it takes guts to rebrand and
redirect a companies look in such a drastic way.
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