Driver Magazine - Issue 1 Dec 24 (3) - Flipbook - Page 24
I AM LOTUS ELISE
BY ELISA ARTIOLI
"30 years already? Can you believe it? It’s truly incredible
to think that three decades have passed since the first
Lotus Elise was unveiled at the Frankfurt Motor Show in
1995. Even today, looking at the Elise, it still feels so
charming and timeless, don’t you agree?
September 12, 1995, was a life-changing day for so many
involved. I was only two and a half years old when my
grandfather, Romano Artioli, then CEO of Lotus Cars,
named the car after me. I still remember seeing those
photos of me standing in the green Elise with my
