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Tips For Profitable Menus 2.0 - Flipbook - Page 7


4. PRICING
•
Having your most expensive drinks at the top of the menu can
make everything below seem more reasonable.
•
Avoid currency signs, this activates the concept of cost and
undesirable ‘pain of paying’.
•
Decimal-less pricing signals quality and luxury increasing
guests perceived value.
EXAMPLE MENU

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