Tips For Profitable Menus 2.0 - Flipbook - Page 14
MENU ENGINEERING MATRIX
Consider each item on your menu in terms of profitability and
popularity, this helps you identify which category each serve
falls into, which will inform strategic decisions and actions when
POPULARITY
HIGH
it comes to designing your menu.
LOW
WORK HORSE
STAR
DOG
PUZZLE
PROFITABILITY
HIGH