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Tips For Profitable Menus 2.0 - Flipbook - Page 10


CALCULATE POUR COST
PERCENTAGE OF DRINKS
Easily identify your most profitable drinks from your least by
calculating the gross profit from the drinks on your menu.
POUR COST = COST OF INGREDIENTS
X
100
PERCENTAGE
DRINK SALE PRICE
FOR EXAMPLE:
MOSCOW MULE
Cost of ingredients: $1.99
Drink sale prices: $9.50
Profit: $7.51
Pour cost percentage: 20.9%
PROFITABILITY RATING: MEDIUM
Typical bars have an average pour cost percentage of around 18-28% (Bev Spot). The average bar
has a pour cost of 20% which is considered a good target.

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