Responsibility Brochure - Flipbook - Page 7
Demand Driven
Fabrics are woven to order in direct response to customer demand, which minimises
fabric waste caused by over-production of stock. As the industry is trend-driven, it’s
important for us to take this approach, only weaving what the customer requires.
We create directional new seasonal collections adding to our extensive archive of
fabrics. These can be ordered as they are, or they can be used to inspire bespoke
developments for our customers.
Keeping our production market-driven, rather than speculative, eliminates the
unnecessary use of raw materials and resources. The raw materials are only drawn down
as and when required from our stock yarn ranges.
We always seek to maximise social and financial value from any waste fabrics and yarns,
finding alternative commercial uses or donating them to educational and charitable
organisations that can derive benefit from them.
