ROSE Eksport Brochure ANUGA Sept2023 Final - Flipbook - Side 2
Danish POULTRY SINCE 1952
ROSE Poultry was founded in 1952 by Marie Pedersen
A lot has changed since then, but some things are true to the way Marie intended. The chickens are still living
a good life in a safe environment on our Danish farms, before they are processed at our own local plant in
Vinderup in West Jutland.
MARIE PEDERSEN WORKED BY HER MOTTO “QUALITY, QUALITY, QUALITY”
Quality chicken was her main focus then, and it is still our main focus today. That is why ROSE Poultry is still
bred exactly as Marie would have wanted it.
BY
A PART OF A
LEADING NORDIC
FOOD COMPANY
HKSCAN
ROSE POULTRY BY HKSCAN
ROSE Poultry was acquired by the leading Nordic food company, HKScan Group, in 2010.
Today ROSE Poultry is a danish chicken brand within HKScan and the biggest supplier of chicken in Denmark.
HKScan has more than a hundred years, worth of experience in responsible meat production.
Home markets cover Sweden, Finland and Denmark. With over 5.400 HKScan professionals, we ensure a
tastier life – today and tomorrow. In 2022, net sales of HKScan totalled 1.8 billion euros.
HKScan is a versatile food company that strives to meet the needs of consumers and customers. A diverse
product portfolio includes poultry, pork and beef, as well as meat products and meals. HKScan makes tasty
and healthy food products that fit into your food moments.
Sustainability and food traceability are core values and guide the way delicious foods are produced.
HKScan invest in strengthening and growing in new product categories and is constantly moving with
consumers in terms of food trends, needs and sustainability.
1952
Marie Pedersen
establishes
Vinderup Poultry.
1960
Marie Pedersen‘s passion
for quality is becoming
apparent.
1956
The Løth family
starts Skovsgaard Poultry.
1999
After almost 50 years of
running parallel, the two
companies merge into one,
called Rose Poultry.
1970
The Skovsgaard plant receives
an industry award for innovation
in production technology
2000
Rose Poultry buys Padborg
Poultry, a plant with capacity
for about 25 million chickens
annually.