WOMENS APPAREL 2024 - Flipbook - Side 51
FUR IS A
NATURAL
AND
SUSTAINABLE
PRODUCT
Fur garments are skillfully handcrafted and if cared for, will last for
generations. Fur provides designers with a fabric that is beautiful,
opulent, soft and gentle. By its
very nature, fur is inspirational.
Today fur is becoming increasingly
versatile and innovation in manufacturing is a constant process.
Techniques such as plucking,
shearing, knitting and weaving
reduce the density of fur resulting
in garments that are lightweight
and for all seasons.
Fur garments and products
remain ever popular and global
sales have continued to rise for
the past 13 years. A new generation of consumers is discovering
what their parents and grandparents already know: that wearing
fur is a wonderful experience.
Fur Europe - www.fureurope.eu
51
