The Danish Startup Ecosystem Guide - Magasin - Side 12
STUDENT ENTREPRENEURSHIP + UNIVERSITIES
Sponsored: This article is published in collaboration with Plougmann Vingtoft
IPR should be
top of mind for
any venture
More companies should be attentive to the
differences intellectual property rights (IPR) hold
as a beneficial commercial tool used to increase
the company’s value. Plougmann Vingtoft aims
to help startups well on their way with the
annual IP Matters donation.
I
nnovation is thriving in Denmark,
but the competition is tough, especially when you look outside the
Danish borders. However, many
companies do not prioritize IP rights,
but it should be considered an essential
part of the business strategy.
“Many underestimate how easy it
is to copy an idea if it is not protected
and many see patents and trademarks
as an expensive process, which can
either be postponed or is entirely
unnecessary. Nonetheless, the fact is
that if a company does not own the
rights to its ideas, it is rarely worth
much,” says Finn Strøm Madsen, CEO
at Plougmann Vingtoft, a consulting
firm specializing in the protection
12
and commercialization of intellectual
property rights.
A commercial tool
When prioritizing IP rights, you get
the possibility to use them strategically. Therefore, Plougmann Vingtoft
has an in-house technology transfer
office (tto), which specializes in value
generation from new technologies and
IPR. The tto team works with a broad
variety of clients ranging from universities, private companies, and startup
companies to public institutions, and
investors.
“IP commercialization means turning
ideas into business by transforming an
idea or invention into a product or ser-
vice that can be marketed or licensed. In
other words, IP rights are a commercial
tool that companies can use strategically
IP Matters Donation
The IP Matters donation of IP consulting
worth DKK 50,000 is awarded to one or
more startups every year. So far, it has
been awarded seven times. All applications
from Danish startups working towards
one or more of the UN‘s global goals are
considered. Applications can be sent all year
round via (deadline 31 august):
www.pv.dk/about/ip-matters
R
The Guide
