CSR 2024 UK v3 020524 web - Flipbook - Side 38
Local sponsorships
for worthy causes
Social
38
EMPLOYEES & SOCIETY
Our local commitment is reflected in the many local sponsorships
we provide. We are keen to make a difference for our employees –
even in their spare time. Therefore, we sponsor local sports clubs
and events in the areas where our facilities are located. The aim is
to help increase cohesion and development in the communities in
which our employees live.
We also support the fight against cancer every year through
the Danish Cancer Society’s ‘Knæk Cancer’ campaign. This is a team
effort, in the sense that the company’s employees organise collections and make donations, with Frode Laursen then doubling the
amount. This has become a good tradition, which both the company and our employees are proud of, and which brings us all even
closer together at Frode Laursen.
As in previous years, instead of giving Christmas gifts to our
customers, in 2023 we decided to donate DKK 130,000 to Save the
Children to support the charity and its work in helping children
worldwide.
In the same way, we entered into a partnership with Wefood,
which is part of the charity DanChurchAid, and which sells surplus
food from its six stores in Danish cities. In 2023, we shipped 60 pallets
of surplus food from Hvidovre on Zealand to Viby in Jutland, thus
making it possible for Wefood to distribute the food more effectively.
