REVEALED WINTER 2024 - Magazine - Page 40
Personal Pleasure Products:
Empowering Women
at Retail
BY KIMBERLY CIHLAR
Shopping for lingerie, bras and undergarments can be a very intimate experience.
It’s logical then that the newest product category shown
“We have technology, design and time to thank for a multitude
beside intimates is personal pleasure.
of these improvements. Female pleasure is becoming a key
part of the conversation,” says Coco de Mer owner and CEO
It’s a bold movement empowering both women and retailers,
Lucy Litwack.
as stores like Selfridges, Nordstrom, Journelle, Anthropologie
and Free People embrace sex toys, vibrators, bondage-play
Once a male-dominated market, sexual wellness companies
pieces and orgasm balms from brands like Coco de Mer, Crave,
are increasingly run by women for women.
Playground, Dame Products, Je Joue and more, all in the name
It makes sense, explains Litwack, since women buy almost 70%
of sexual wellness.
of sex toys. Estimates place global sex toy sales at $35 billionplus for 2023, with the vibrator market alone increasing around
13% annually. “This is an undeniable reason for many people
to pay attention to the business of sexual wellness and female
pleasure,” notes Litwack.
Women consumers also appreciate the more thoughtful design
women designers bring.
“I’m an artist at heart,” says Ti Chang, creative director and
co-founder of Crave. “I personally want an elegant vibe I don’t
cringe at.” Chang, an industrial designer by trade, combines
smart technology features with fashion and function in rose
gold, gold or matte black.
Pieces look like statement jewelry and objets d’art. The Vesper
…
CRAVE
“We have technology, design and time
to thank for a multitude of these
improvements. Female pleasure is
becoming a key part of the conversation”
R E V E A L E D - THE W INTE R IS SUE #10
Lucy Litwack
Coco de Mer owner and CEO
