REVEALED WINTER 2024 - Magazine - Page 29
“I have always believed if we are having fun
creating and pushing ourselves, customers
will have fun getting dressed.”
Kerry O’Brien, CEO and designer
Plus, the neighborhood was just right—high-end designer shops
stationed around the shop. There were skirts with built-in
Alexander McQueen and YSL were neighbors.
shapewear, award-winning patented no-slip slips, weighted for
function, and more, all designed for real women’s bodies in
The store’s merchandising strateg y was an homage to
inclusive sizing.
Commando’s ideal that it can be worn from the 昀椀rst layer to
the last. Customers were greeted with undergarments in
Leggings, bodysuits and denim were top-sellers at the pop-up.
Commando’s trade-marked “Butter” fabric in the entry room,
And while O’Brien remains hard-pressed to pick her favorites
aka the “Butter Bar.”
— “I can’t possibly choose!” — she calls out denim. “My go-to
almost every day.” She also cites the Neoprene CEO collection.
The “ultimate closet ” contained the greatest hits from
“They are simply the most comfortable, most 昀氀attering pieces
Commando. Merchandised by material, there were groupings
you will ever wear.”
of faux silk, faux and patent leather, Neoprene, cotton, velvet
and newly released denim.
The knowledge gained from the pop-up will be invaluable for
future decisions the company makes for stand-alone retail.
“I have been searching for years for the perfect denim fabric
“This was the perfect way for us to begin. We are still learning
and I 昀椀nally found it. The reaction has been amazing,” O’Brien
and creating new experiences for ourselves and our customers
reveals. “There is no bigger hero in a closet than the perfect
every day,” O’Brien says.“The right space and time will reveal
denim.”
itself.”
Italian Neoprene ready-to-wear pantsuits, introduced in 2017
“I have always believed if we are having fun creating and pushing
for corporate comfort seekers, were shown on mannequins
ourselves, customers will have fun getting dressed.”
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