REVEALED WINTER 2024 - Magazine - Page 14
The Survivali猀琀s:
Success Stories
Emerging Post-Pandemic
BY ASI EFROS
The post-pandemic period has created a retail phenomenon — a rebound for brick-and-mortar lingerie retailers.
In this age of online shopping, being anything but classic is the way to set yourself apart. What are the secrets to prosperity and
longevity? Read on to discover how to keep the doors open and keep customers returning for more.
on client's likes or dislikes, sizes, and
Exclusivity and Privacy
other information that helps us better
In 2021, Sugar Cookies, a New York
serve their needs," he shares.
City lingerie shop, moved away from
its storefront. It relocated to the
fifth floor of an office building and
Luxe Lingerie also of fers private
commenced a new, by-appointment-
appointments for singles and couples.
The dressing room is the scene of
IE
S
only concept.
"Customers who visit liken our space to an
NYC speakeasy. With our deliberate lack of
SU
R
GA
signage, it's a place for those in the know, "Susanne
Alvarado, owner, tells Revealed.
CO
O
K
either partner trying on lingerie, with
champagne and dark chocolates served
onsite. "We are in the business of pleasure,
and our mission is to enhance that experience to
the highest degree possible," explains St. James. "It's all part of
the romance of lingerie."
Not to state the obvious, but taking good care of people who
walk through your doors ranks as the 昀椀rst rule of a customer
retention strategy.
Appealing to All Senses
Mexican lingerie brand Entos Lingerie leveled up by launching
"We treat our clients as guests in our home," Alvarado says. "We
its own retail concept: Senses by Entos in León, Guanajuato,
use their names several times, emphasizing their importance in
northwest of Mexico City. "We wanted to create a space for
the room. She adds: "Customers yearn for a connection."
sensory experiences," Julia González, CEO of Entos Lingerie,
told Revealed. "Here, you can shop while experiencing home
An Intimate Experience
scents, visiting our spa, buying diamonds, exploring organic
Iconic Beverly Hills atelier Luxe Lingerie operates like a personal
昀氀ower arrangements, and 昀椀nding natural home products," says
shopper, says its owner, Christopher St. James. "We keep notes
González.
R E V E A L E D - THE W INTE R IS SUE #10
