REVEALED WINTER 2024 - Magazine - Page 10
Why AI ?
Your Quick Guide to The Tech
That Will Transform Your Business
BY GILBERT RUSSELL, NO QUALMS RETAIL
You’re sharp. You know
your lingerie business.
What would you do in
this situation?
Someone wants to work as your assistant.
some of the primary uses and get some
They can write quickly and well. Not just
pro tips. I will focus on Chat GPT because
emails — they can write blog posts,
it’s the leader and the most accessible
newsletters and social posts. Plus, they’re
worldwide, but work with the AI you
artistic. Need an image for a post? No
prefer.
problem, it’s done in minutes.
But they’re not just creative; they’re good
with numbers. Need to crunch a ton of
sales data? No worries, they’ll get you a
heat map of best sellers in minutes.
They never get cranky. They never get
tired. And, oh, they only want to be paid
twenty dollars a month. What do you say?
Would you hire them?
AI is the assistant we all dream of. It’s
the help we all need in our companies. If
you’re a small operation, using AI is like
having a dozen outside experts helping
you. And if you’re a larger operation,
you should reassess the work your
contractors are doing. AI will help us up
our game in less time. So we have more
Meet Gilbert Russell at Curve New York
on Monday, February 5 at 9:30 am.
RSVP for his conference : Learn to use AI to
grow your sales and work more e昀케ciently
- Exclusively for VIP Curve attendees.
R E V E A L E D - THE W INTE R IS SUE #10
time to spend on the things that matter
most to us, like family and friends.
The world of AI is moving at blistering
AI is your copywriter
Our lingerie businesses need content.
Content is how we build community on
social media and how our website reaches
the top of search engines. It’s how we
connect with customers through our
newsletter. But content takes time. Time
we don’t have. So we need to produce
more content. AI can 昀椀x that.
AI can create great content that 昀椀ts your
brand. Or it can produce generic garbage.
The key is in the prompt. Get the prompt
right, and you get a great copy.
PRO TIP: Don’t be afraid to ask it to try
again; you won’t hurt its feelings. Just
make sure you say how you want the copy
improved. And feel free to tweak the text
after the AI is done. It’s still faster than
writing it all yourself.
speed. New capabilities launch every
AI is your artist
day. Here’s a quick guide to how AI can
We live in a world of images. Whoever
help your business today. You’ll also learn
has the best images wins online, on
