REVEALED SUMMER 2023 - Flipbook - Page 8
Designing with
Mindful Intention
Inclusive, innovative, carefully considered and beautiful
Wacoal Europe/Eveden Inc. aims to
the ner vousness and uncertaint y of
ensure ever y woman can find a bra
what we’ll get,” says Anna Neale, Head
that allows them to feel supported and
of Freya Design. The early phases of
confident. As specialists in intimate
design are her favorites. “The buzz in the
apparel, sizes range from a U.K. C-cup to
department is fantastic. New trends and
a K-cup and band sizes range from 28-48.
colors, new embroideries, laces, prints,
new innovative fabrics from suppliers…
With such a wide range, the design
this and sharing ideas… I love the
process is a true collaboration. It
collaboration between team members
incorporates valuable insights on fit,
as we bounce ideas off each other. I look
form, performance and function from
forward to our design meetings so we
in-house designers, fitters, external sales
can showcase our ideas and brainstorm
teams, retailers and consumers. There is
together to build the perfect ranges.”
a collective goal of providing the best fit
for the customer. This connection and
For the Elomi and Goddess brands,
collaboration across multiple touchpoints
extra attention is paid to design and
brings the best results.
performance details, as these brands
cater to more curvy women. Details like
Each season begins with the in-house
wires, fastenings, adjusters, fabrics and
design team reviewing prints, colors,
trims are specially engineered to perform
materials and trends from industr y
for larger cup sizes. Aesthetics matter —
resources. Inspiration comes from the
strong sheer linings offer optimal support
digital and natural worlds, everywhere
and shape while maintaining deceptively
from social media and Pinterest to
light and contemporary looks.
botanical gardens and fashion.
“ The Elomi woman is passionate and
R E V E A LED - T HE SU MME R IS SUE #9
“Designing a new season is a little like
knows how she wants her body to feel
Christmas for a child. We’re excited with
and look,” says Charlotte Davies, Senior
