REVEALED SUMMER 2023 - Flipbook - Page 19
Intimate apparel is a
category with the ability
to tug at emotional
strings. Gorgeous laces,
satins and other beautiful
benefits lend themselves
as opportunities to
position intimates as a
self-care splurge.
proud that they also want to look good.
$7.3 billion
Full lace and lace cups comprised 11%
total intimates sales
in the 6 months
ending dec. 2022
all of the growth. Additionally, when
of non-sport bra sales in the six months
ending December 2022 but represented
looking at the top growing bra styles
in the second half of 2022, structure
and feminine details continued to lead
the growth. The consumer’s desire for
comfort isn’t gone, but she is looking
increase in intimates
sales from 2019
the door. A new, elevated design with
comfort elements, perhaps a comfortable
under wire with lace details, is the
direction brands must turn.
On this rollercoaster, the rest of the ride
is uncertain; however, we, as an industry,
+15%
prestige beauty sales
cannot hold our breath and wait for the
possible freefall. For brands and retailers,
reaching your consumer deeper and
understanding the lay of the land will help
create a memorable moment rather than
hope for one.
PHOTO COURTESY OF UNDRESS CODE
+9%
for more from her bra as she walks out
LI N G E RI E, LO UN G EW EAR , L I F E ST Y L E | 1 9
