REVEALED SUMMER 2023 - Flipbook - Page 17
Loyalty is a Two-Way Street
À La Mode Intimates, Annapolis, MD
In our 20 years of business as a specialty
Project gifts to local hospitals and kept
You can never forget to acknowledge,
fit retailer, we’ve discovered that true
communication with our customers as
encourage and reward customers’ active
co m m u n i t y
our focus.
choice to shop with your business.
co m e s
f ro m
ge n u i n e
For us, our clients are our greatest
consideration and interaction.
Education and inclusion are important
marketing tool. They are the ones who
Ser ving our customers in our local
parts of our business and provide unique
offer unbiased opinions and share their
community is the heart of what we do.
opportunities to connect with customers
experiences with friends and family. We
We regularly host local groups in our
of all types, and even from unexpected
work hard to develop and reward these
shop for bra-fitting parties. We offer bra
channels. Visible inclusivity has been an
relationships online and offline through a
donation and recycling programs for our
opportunity to connect with customers.
variety of programs including Loyalty and
clients twice a year. Our customers give
We show them product displays featuring
Referral Programs.
up their old, worn-out bras and receive a
varied body types and highlighting the
small discount for a new bra that fits more
plurality of beauty. We maintain a wide
We create digital relationships through
comfortably. We regularly donate our time
range of styles that offer confidence for
social media platforms like Instagram.
and products to women in need. It’s all a
every woman. We have multi-generational
Our customers regularly like, comment
win-win.
clients and want women of all ages and
and share our posts, often direct
sizes to feel welcomed in our space.
messaging our store managers to buy
In 2020, even with mandatory shutdowns,
the items featured.
we were able to maintain connections with
Customer loyalty can seem hard to capture
our customers across the physical distance
in the digital shopping age. We have
with the Comfort Project. We invited our
learned that it’s not just about having the
customers to join us in sponsoring “gifts
lowest prices or the widest selection. What
of comfort” for healthcare workers on the
makes people remember your store, trust
frontlines. With their enthusiastic support,
your staff and want to make the choice to
we delivered hundreds of Comfor t
put shopping at your store in their plans?
Patricia Platt
alamodeintimates.com
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