REVEALED SUMMER 2023 - Flipbook - Page 16
Relationships are Our Business
My Top Drawer, Ontario, Canada
We develop our own shows to support
Specialty
retailers
needs dear to us. For example, “Give
Aaron a Leg Up” was a show to help a local
radio personality gather enough funds for
his new prosthetic leg.
During Covid, we did an online fashion
show with six local models who are known
and loved at our events. These are real
women of all ages and all sizes who love
our garments, not professionals. They
buy into who we are and what we offer.
We always have our ears to the ground
looking for events or organizations that
we can assist. A speaking event to the
grade eight home economics girls that
opened their eyes to the world of bras and
Let’s face it…we are in the relationship
fit… An Alzheimer’s walk… Dragon Boat
business.
races to enlighten participants about our
expertise in the area of prostheses. We
Yes, we are a lingerie specialist. Yes, we are
try not to miss an opportunity to roll up
in the business of fit and sale. Ultimately,
our sleeves and jump in. It is a mutually
our success is built on relationships with
beneficial experience and when it’s done
clients and our immediate community.
with honest intentions, it will always be
We support them and they support us.
successful.
My Top Drawer grew from a family hair
What would I tell the younger me about
salon located next door. As everyone
involvement and participation in fostering
knows, nobody is better at interpersonal
business? Don’t be bashful. Be the one
relationships than your hairstylist. It is
to break the ice. Make the suggestion of
this exact loyalty and confidence we build
how you could use some help to bolster
in our lingerie shops.
business. Explain how you will offer great
value to their organization or event with
We have found that being supportive of
the expertise you bring and share. This is
our local Rotary and Lions International
far more valuable than you can imagine.
groups has been instrumental. We
participate in their fundraising events
Now go out there and network.
regularly. We make product donations to
I dare you!
silent auctions and work with them when
they are doing fashion show fundraisers.
We are first on their list as speakers, as
we offer fun, education and a level of
excitement to their events.
R E V E A LED - T HE SU MME R IS SUE #9
Lisa Engelhardt Robinson
www.mytopdrawer.com
