REVEALED SUMMER 2023 - Flipbook - Page 11
The biggest fit faux
pas Freddy finds?
Women wear their
bands too big and
their cups too small.
To see if you may need a new size, Freddy notes that there are
three critical things to check for to see if your bra fits:
1.
The center front should rest against the chest wall. This will help
to support the breasts along with the band.
2.
The underwire should surround the entire breast, with the back
end of the wire sitting behind the breast tissue on the rib cage.
3.
The band should feel snug and sit straight across the back,
parallel to the floor. The majority of support comes from the
band, not the straps.
Fit education is integral to the Wacoal Europe/Eveden Inc. DNA. The
company has invested in educational “Fit Focus” workshops run by
Freddy and the fit specialist team. These sessions are born from
years of experience in fitting rooms worldwide. These workshops
are complimentary to all retail customers, with supporting materials
available at a store level. Retailers can then pay it forward to ensure
every woman can feel supported, empowered and confident without
feeling intimidated.
Freddy Zappe,
Eveden’s Fit Expert & Educator
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