REVEALED SUMMER 2023 - Flipbook - Page 10
Secrets from
the Fitting Room
Being fit for a bra can be an intimidating process.
“ We me e t wom e n a t t heir m os t
“ Breas t s are heav y,” say s Freddy.
vulnerable,” says Frederika “Freddy ”
“Carrying that weight without the help of
Zappe, National Fit Director at Wacoal
a supportive bra is distracting, exhausting
Europe/Eveden Inc. “They’re half-dressed
and painful, especially if you’re curvy
in a room with a person they’ve just met.
or have larger breasts.” A comfortable,
Just the thought of this can be terrifying!”
proper-f it ting bra can make all the
difference in how we see and feel about
With that, it’s no wonder women often
ourselves. She adds: “If you’re supported
end up wearing uncomfor table, ill-
and comfy in the correct size, it frees you
fitting bras that lack adequate support.
to focus on the really important things in
However, Freddy’s goal is to challenge
your life. Ultimately, feeling good in our
women’s relationships with their lingerie,
bodies helps us feel happy and confident.”
their bodies and themselves.
The biggest fit faux pas Freddy finds?
Freddy has spent more than 20 years
Women wear their bands too big and their
professionally fitting women across the
cups too small.
globe for all of the Wacoal Europe/Eveden
R E V E A LED - T HE SU MME R IS SUE #9
Inc. brands, including Fantasie and Freya
“This is because most women still don’t
and our brands for curvier figures Elomi
realize that there are many cup sizes
and Goddess. The key to her success is
beyond a DDD, which couldn’t be further
connecting with customers and creating
from the truth,” she explains. Wacoal
a welcoming and safe environment in the
Europe/Eveden Inc. brands offer cup
fitting room where women can let go of
sizes to a U.K. size K. This means almost
their insecurities and anxiety and find
every woman can find a bra that fits her
their perfect fit.
perfectly at any stage of her life.
Finding a bra that fits can have physical
How often you should get a fitting is
and psychological effects on a woman by
another sore point. Women’s bodies
not only alleviating pain and providing
change many times throughout their
support but also making a woman feel
lifetimes. Get ting regular fit tings is
beautiful, boosting self-confidence.
essential as your body evolves.
