REVEALED-12-web - Flipbook - Page 39
From left:
Jérôme, Chantal, Vincent, Véronique, Victoria, and
Matthieu Bracq in the family's home in 2023.
grandson, CEO Vincent Bracq; her other grandson, Jérôme
ensemble-driven collection was distributed in select French
Bracq, who oversees the commercial business; a great-
boutiques. "Immediately, it became clear that there was a high
granddaughter and student Victoria, assists in the marketing
expectation for a wide range of sizes and a focus on the perfect
department; and great-grandson, Matthieu, is the Artistic
昀椀t," Bracq notes. Today, the brand boasts 90 bra sizes from cup
Director and manages communication.
A to K, band sizes 30 to 50, and 11 panty sizes, XS to 6XL.
From its Brussels design headquarters, Matthieu Bracq explains
With textiles sourced mainly in France, the brand's polyamide
Louisa Bracq's unique position as a fully integrated embroidery,
and elastane 'multi-strand' tulles o昀昀er a softer, less irritating
design, development and production company.
feel and use embroidery with lurex threads to be light and
smooth. Its innovative, delicate-skin-friendly "Cotton Skin"
"My father mastered the creative and technical aspects of
collection is made from an Italian ultra-stretch cotton and
stretch embroideries in the Nineties as the demand for 昀氀exible
elastane material.
intimates rose," he tells Revealed. By the 2005 French 昀椀nancial
crisis, the family pivoted the business into a lingerie brand.
Though Europe is its top market, the US and Canada are quickly
catching up. "Being a young company allows us to experiment
When the young Bracq came on board, he married his expertise
and take risks with fewer compromises."
in ready-to-wear — garnered through studying pattern making
and draping via the Chambre Syndicale de la Couture Parisienne
So does being a family business.
and Institut Français de la Mode's degree program — with
lingerie to create the label's distinct look. "Embroidery is at
" Working with famil y work s if the famil y member s
the heart of the brand, which helps us position ourselves as a
are passionate. My family ref lec ts this through their
more luxurious label."
entrepreneurship, philosophy and spontaneous, instinctive
and emotional attitude. It may be because, in the end, they are
As online shopping was novel, Louisa Bracq's fashion-inspired
more artists than businessmen and businesswomen.”
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