Revealed Magazine Summer 2024 final - Flipbook - Page 9
On the 昀椀nal day, the group was able to
visit the Salon International de la Lingerie,
the world's leading trade event for the
lingerie sector. The 昀椀nal stop was a visit
to Lise Charmel where its chief executive
and director of North America greeted
the group before turning the stage over
to a fashion show. The excursion ended
with a visit to the Moulin Rouge.
The trip was obviously a success because
Sol is already touting its next trip to
Paris in January 2025. The itinerary will
be nearly identical, and the cost will be
$3,750, which doesn’t include airfare or
hotel.
However, not every retailer connects
with its customers through travel. Yve
Alicea of Yve’s Lingerie in Granite Bay,
CA, has specialized in professional bra昀椀tting since she opened the shop in 2006.
And to further serve her customer base,
she also carries supportive shapewear,
nursing bras, pajamas, loungewear and
swimwear.
She partners with Elomi to spearhead
trunk shows at her store, the most
Yve Alicea of Yve’s Lingerie partners
with Elomi to spearhead trunk shows
at her store. The results have been
nothing short of extraordinary.
recent one being this past March. The
results have been nothing short of
extraordinary.
Elomi brings fit samples, the newest
designs, and selections from the Fantasie
and Freya brands. The selection includes
bra sizes from C to JJ.
“We had 48 people on the first day,”
Alicea says, “ and did $32,000 in three
days. It was great.”
Events like this also tick all the boxes
for an independent retailer. Not only do
they o昀昀er customers a reason to visit
the store, but because orders are placed
— and pre-paid — from the samples, it
eliminates the need to stock a wide range
of sizes on the 昀氀oor. “We need something
to bring back the excitement of shopping
in stores,” she says.
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