Revealed Magazine Summer 2024 final - Flipbook - Page 31
Lights. Camera. Action. Sales?
It’s an unusual business plan, but LiviRae Lingerie’s Molly
“The Last Resort” 昀椀lmed estranged couples
Hopkins has leveraged reality television to grow her store’s
undergoing marriage counseling in the
sales.
Keys. Hopkins says, “What better way to
It started with Lifetime’s “Double Divas” in 2013. A friend urged
Hopkins and her co-founder to respond to a request from a
reality show looking to 昀椀lm on location in a bra boutique. The
unite couples than with lingerie?”
She packed up a Parfait Mia bodysuit, Parfait bralette, Pour
show ultimately followed LiviRae’s day-to-day for two seasons,
Moi St. Tropez bra, LiviRae’s line of tulle maxi dresses and
and sales at her Kennesaw, Georgia lingerie shop skyrocketed
Fit Fully Yours Nicole bras and panties and dressed the cast
360 percent!
members. Then sales took o昀昀 at her store and website,
Next, TLC’s “90 Day Fiancé” happened organically. That series
follows couples applying for a K-1 visa, which stipulates
marriage within 90 days. Hopkins and her Dominican
boyfriend were starting the process when a friend told her
o昀昀ering bras and more for women sized 28 A to 52 O from
brands like Elila, Parfait, Montelle, Fit Fully Yours, Panache,
Elomi, Pour Moi and others.
they’d submitted her story for the show.
“Everything on our website that was similar to what was on
Hopkins says the couple’s narrative — and 15-year age gap —
items from Kilo Brava and Oh Là Là Chéri. We blew out of it
resonated with producers; they were cast in 2017. Then there
all in a day.”
TV sold out. We had a two-piece set from Flirt. We had blue
were the TLC married, single and reconciliatory relationship
spin-o昀昀s: “Pillow Talk,” “The Single Life” and “The Last Resort.”
“I thought if I could leverage any of this for the business, for
the bras, for being a mom, it could all pan out. It was quite the
That shows tripled the web sales and online 昀椀ttings. “It was so
good for the business,” she adds.
ride,” she laughs. She ended up married, divorced, split from
Out of her “90 Day” contract now, the reality star can’t discuss
her business partner, in a ti昀昀 with her daughter and navigating
what’s next, but stay tuned. “If it leads them to LiviRae, then
online haters.
we’ve got a bingo!”
“Everything on our website that was similar to what was on TV
sold out. We had a two-piece set from Flirt. We had blue items
from Kilo Brava and Oh Là Là Chéri. We blew out of it all in a day.”
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