Revealed Magazine Summer 2024 final - Flipbook - Page 13


BY ROXANNE ROBINSON
"For Longchamp, we did a prize wheel for guests to win a bag,” she
explains. "Kendall Jenner spun and won a bag," among guests that
included Cara Delevingne and Paris Jackson.
If it’s not a new environment, Wilson suggests transforming the space.
She recalls a dinner held in a jewelry store made more intimate with
candlelight. She stresses lighting is vital for altering the space with
a new mood.
Remember that everything you do for your event is an extension of
your brand, says Kathleen Scha昀昀er of Scha昀昀er Events in Los Angeles.
Scha昀昀er has produced events for brands such as Cartier, Rolex, Rolls
Royce, Dom Perignon, Versace, Dior, Saks, Nike, Converse, Casamigos,
James Perse and more.
"The hospitality you provide for guests is an extension of your brand.
Putting out a Costco cheese or crudités platter will not add to your
event,” she says, adding it could even devalue the brand.
She says to know what the competition is doing, and above all, craft
"It's about building the community.
I want people to leave here and
think, 'I learned something and I
love Fleur Du Mal."
Jennifer Zuccarini
FOUNDER
a mood and memory.
"A DJ creating a vibe, a glass of sparkling wine served by a beautiful
person and sending them home with a gift bag will keep them coming
back,” she says. “Incentivize shopping with a discount during the
event. It's the ultimate way to get your customers in the mood," she
notes.
Zuccarini agrees, though she typically doesn't o昀昀er sales during her
events. "It's about building the community. I want people to leave
here and think, 'I learned something and I love Fleur Du Mal.’"
L IN G E RI E , LO U N G E W E A R , LI F E ST Y L E | 1 3
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