Revealed Magazine Summer 2024 final - Flipbook - Page 38
SIMONE PÉRÈLE
"I do"
Lingerie
Makers Say
to Uptick in Weddings
BY CAROLINE TALBOT CROSDALE
MADELEINE FIG
LOVE IS REBOUNDING.
The wedding industry is in the midst of growth
her bridal items, she embellishes with sparkles,
after dropping in the pandemic years.
feathers and pearls. “Anything that makes [my
customer] feel like a bride,” she says.
More than 2 million couples married in
2023 versus 1.66 million in 2020, says Shane
There is not just one special day, but several
McMurray, founder of The Wedding Report.
events linked to the wedding, underlines Maud
More importantly, people are spending on
Friocourt, designer of Simone Pérèle.
weddings with all of the trimmings.
Weddings generated $60.7 billion in 2023,
LISE CHARMEL
which is projected to grow to $64 billion
in 2024. The Wedding Report’s segmented
numbers project expenses of $541 million on
“accessories,” which includes lingerie, in 2024.
“Brides are spending more on themselves,”
says Sarah Catalfo, the creator of By Catalfo,
rather than on enormous weddings. She is also
seeing more related events leading up to and
after the ceremony.
“Demand is constant,” she says. “Her lingerie
set is always part of the budget.” Her collection
includes lingerie for bridal showers, a
wedding day morning, the day-after, and the
honeymoon.
For a bridal shower or a morning with her
friends, Sandra Jones, director of Lise Charmel
North America points to the ultimate luxury,
a ready-to-wear “couture” top that is totally
embroidered. The Iris 昀氀ower, synonymous with
royalty and majesty, inspires the season.
“Brides are prioritizing their mornings before
the big event”, she says, pointing to the Opal
“We’ve seen a growing demand for comfort
robe and the Ocaria robe, two silky charmeuse
even in the case of seductive lingerie, says
outfits that they can wear while drinking
Jannina Figueroa, creative director of Madeleine
champagne with their girlfriends.
Fig. This brand has close to 60 items in its bridal
collections, which represent 50% of the brand’s
BY CATALFO
Catalfo’s o昀昀erings are uber feminine, but for
annual revenue.
