Revealed Magazine Summer 2024 final - Flipbook - Page 17
*QA has been condensed and edited.
My Top Drawer
Simcoe, ON, Canada
David and Lisa Robinson opened their 昀椀rst store in 2001 in their hometown of
Simcoe, Ontario Canada. Twenty-three years later they have 昀椀ve shops in Niagara
Falls, London, Burlington, Toronto, plus the original location in Simcoe. As an aside,
David is a former chef who once was part of a culinary team that served the late
Queen Elizabeth during a visit to Canada. Lisa is a former Trent University women’s
football player.
The store was created because:
selection of sizes, styles and
We had an empty store next to
price points.
the salon we’d operated since
1991. David insisted that we find
The typical customer is: YOU. We
a need in the community and 昀椀ll that
have always strived to be “Every Woman’s
space with a retail store. Brainstorming
bra shop.” Although we 昀椀t fewer clients
with clients told us that lingerie was
under age 25, we do strive to include
something sorely missing in the mix of
products that would suit their needs. Our
offerings in our downtown core. The
typical client is D cup and beyond but the
learning curve was steep, but help from
ages range through many generations.
suppliers made an impossible timeline a
From boomers to Gen X, Y and Z. What’s
reality. We worked with a team of terri昀椀c
next? We will be there to 昀椀t them too!
women who helped us to make My Top
Drawer a destination.
Our “special sauce” is: People skills. It’s
greetings, interactions, friendly honest
Our philosophy is: Ever y woman
advice and gratitude for support of small
deserves to be comfortable every day.
business. Of course, having a good sense
She deserves to have properly fitting
of humour and some good natured fun in
bras to help her to look and feel her best.
the store with clients never hurts.
Nothing fancy. It’s just that simple.
Bes tselling brands: PrimaDonna,
Special events include: Special events
Chantelle, Felina, Fantasie, Freya, Elomi,
are always on our radar. We love to
Goddess, Aubade, Ulla and Anita and
support our communities near and far.
many more. We regularly explore new
Donating to silent auctions, o昀昀ering door
brands to add to our collection to 昀椀nd
prizes for school events, donating bras
the new STARS around every corner. The
for mission trips. We support events
same holds true with Swimwear. Our key
like golf tournaments and local fashion
brands include PrimaDonna, Sunflair,
shows.
Shan, BeachHouse, Fantasie, Miracle and
Magic suits.
We’re known for: ...Having answers
to women’s bra-shopping needs. We’re
size-inclusive and age-inclusive. We have
also become well known for offering
mytopdrawer.com
year-round swimwear in a tremendous
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