TED Talk, The Way We Work – Amber HikesWant to truly succeed? Lift others up while you climbCLICK TO LAUNCH VIDEO IN A NEW WINDOWin either place, that’s when a person feelsdissatisfaction, that something is missing.”PROFIT WITH PURPOSEIndividuals are not alone in seeking a senseof purpose – many organisations haveturned their gaze inwards and asked whythey exist.In November 2021, as part of itscommitment to being a purpose-ledcompany, KPMG Australia appointed itsfirst chief purpose officer, Richard Boele,a long-time human rights campaigner.“The chief purpose officer is tasked withchallenging the board and partnershipon the decisions that are made andensure they are aligned with our purposeand values,” Boele said at the time ofhis appointment.With investors increasingly holdingcompanies accountable for environmental,social and governance issues, Prestonbelieves that making sense of this dataand meeting compliance requirementswill be a huge growth area for finance andaccounting professionals, and is, of itself,purposeful work.“There is a growing number of investorswho want to pull this data apart andcombine financial metrics with socialmetrics, such as a company’s profitabilityrelative to its carbon intensity,” says Preston.Those looking for purpose at workcould support their own organisation inbecoming more purpose driven, he suggests.“The purpose statements of large andmid-tier accounting firms are mixed –some are good, but others aren’t great.Ultimately, the senior partners and boardswill make good decisions about this, so putthe pressure on them for clarity.”Jackson offers another idea – to mentora more junior staff member, becausewatching them develop may providepersonal satisfaction.“If your purpose is to help others to growand believe in themselves, and your functionat work doesn’t provide that opportunity,look for ways to incorporate your values ona day-to-day basis,” suggests Jackson.35DEC 2022JAN 2023intheblack.cpaaustralia.com.au
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