FINAL 07402 - Cornish Escapes Owners Pack 12% - V5 single pages - Flipbook - Page 11
P11
Our marketing strategy is
designed to maximise your
occupancy rates and maximise
your return.
We use Social Media to launch
new holiday homes, highlight
special offers, promote blogs and
promote events across Cornwall.
You know that your holiday
home is fantastic, our role is to
spread the word to make sure
other people know this and can
enjoy your holiday home for
themselves. Here at Cornish
Escapes, we have a joined up
approach to promoting your
holiday home online. Our
marketing effort is professionally
managed by an expert outside
agency and they co-ordinate our
multi-pronged approach.
Email marketing allows us
to utilise our database of
subscribers to share our latest
news, the arrival of new holiday
homes and special offers.
Cornish Escapes has its own
website (cornish-escapes.com)
and your holiday home will have
its own individual entry which will
include descriptions, photographs,
calendar and an online booking
system. This website is actively
promoted using professional
Search Engine Optimisation
techniques designed to increase
our search ranking.
We also use a number of
additional techniques to drive
traffic to our website including
Social Media, Email Marketing
Pay Per Click advertising and
the more traditional press.
A substantial proportion of
our large marketing budget
is invested in Pay Per Click
advertising designed to drive
traffic to our Cornish Escapes
website and boost reservations.
We regularly promote Cornish
Escapes in the press and this
helps improve the visibility of
the Cornish Escapes’ website.
We also market each individual
holiday home via select
Online Travel Agents such
as Booking.com, Airbnb and
VRBO to ensure access
to the broadest range of
potential guests.
Upon joining Cornish Escapes
we will develop your listings for
you, ensuring that your holiday
home is marketed effectively.
