CRS Recreation Book - Sixth Edition - Catalog - Page 7
BUILDING A SUCCESSFUL
WATERFRONT ATTRACTION
Are you
asking the right
questions?
What are your goals?
Add an amenity? Energize
programming? Generate revenue?
It seems simple, but identifying and
setting clear goals early on will put
you on a path to long-term success.
What space is
available?
It’s not how much you have,
but how you use it.
Take stock of your entire space
and consider every option to
find the optimum combination
and fit both on water and on land.
More case studies at: CRS4Rec.com/projects
While both the young and young at heart can revel in the joys of the
inflatable course, the WhoaZone at Heron Beach wanted to appeal to
all types of guests, whether on the water or beachside. CRS suggested
introducing rentable stand-up paddleboards (SUPs) and kayaks. This
gave guests a way to get out on the water without the commotion of the
challenge course. Shaded seating, umbrellas as well as cabanas serve other
What’s your budget?
You’ll learn what’s possible
when you define a budget.
A small budget can still yield
a big return. Start small with
a phasing plan to get immediate
results and allow your waterfront
to grow with your business.
guests just looking to relax and watch their little ones out on the water.
All of the family-friendly activities and amenities showed Heron Beach
immediate results. Just the amenity rentals alone garnered an annual
revenue increase of nearly $50,000!
Inflatable aqua parks like the WhoaZone are a great recreational solution
for municipalities. Not only does it provide parks & rec departments an
opportunity to utilize the community’s natural water resources, but it also
What will work?
That depends upon who
you are appealing to.
For the broadest, family-friendly
appeal, you typically want
three distinct zones: shallow,
deep, and passive.
saves on operating expenses compared with traditional commercial water
parks and their running water costs.
The WhoaZone has reinvigorated Heron Beach with exciting attractions
and new revenue streams — truly a win-win!
CONTACT US TODAY and let’s bring the “Whoa!” to your site …
SERIOUS ABOUT FUN
Where do I start?
You’re reading this, so you’re
already on the right track!
Just contact us to get started.
877-896-8442
crs4rec.com
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