Course Catalogue Chart Learning Solutions 2024 - Catalog - Page 18
2025 Course Catalog
19. SOCIAL MEDIA
MARKETING 201
20. MARKETING
FUNDAMENTALS:
GETTING STARTED
GUIDE
21. A GUIDE TO BRAND
IDENTITY AND
STRATEGY
22. COMPREHENSIVE
EMAIL MARKETING
GUIDE
23. PAID ADVERTISING
INTRODUCTION
(COMING SOON)
24. SEARCH ENGINE
OPTIMIZATION (SEO)
INTRODUCTION
(COMING SOON)
•
How To Use Content Buckets for Social Media Planning
•
Boosting Social Media Engagement
•
Why People Unfollow Brands on Social Media
•
Metrics To Monitor Social Media
•
Creative Content Ideas for Social Media
•
Marketing Foundations
•
Key Elements of Marketing & What Is a Marketing Plan
•
Understand Your Goals, Audience and Position
•
Determine A Course of Action
•
Implement And Track Marketing Analytics Introduction
•
Why Is a Brand Important?
•
Story Telling and Visual Brand Essentials
•
Developing Your Brand Personality
•
Brand Positioning and Messaging
•
Considerations & Strategy for Rebranding
•
Introduction To E-mail Marketing
•
Getting Started
•
Drafting Effective Emails
•
Email Design & Avoiding Spam Filters When Sending Emails
•
Analyse And Measure the Effectiveness
•
What Is Paid Advertising and Search Engine Marketing (SEM)
•
Understanding Paid Search & Pay-per-click
•
What Is Out-of-home and Display Advertising
•
Creating Eye-catching Display Ads
•
Recapturing An Audience Through Remarketing
•
Mastering SEO & Keyword Research
•
Factors That Affect Your SEO Rankings
•
Optimizing Content and Technical Optimization
•
Structuring Your Website For SEO
•
Optimize Image SEO
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