S O LU T I O NMeaningful Resident EngagementPersonal & Consistent Communications:Home is often de昀椀ned by people and places - but usually itis wherever your family dwells. Selling your home and leavingfamiliar faces is not a small ask. We recognized that immediatelyand in response we developed a plan of approach with our realestate team at Right at Home Realty. This plan included:knocking on doors and speaking face to face instead of callingor emailing; sending personal letters from the executive team ofCetana, and keeping dialogue open for questions, concerns, andnegotiations.One-on-One In-Person Meetings:Cetana’s executive team took the time to meet interestedhomeowners in individual and in-person meetings to discussour development plans, negotiate property price, and answerquestions. These in person meetings were crucial to buildingtrust with particularly concerned property owners.COMMUNITYPAMPHLET/LETTER69
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