OVERWRITE Film Festival Playbook & Workbook SAMPLER (2) - Flipbook - Page 7
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1. Strategy
The first step to developing any strategy has to start with
understanding your goals. If you are clear on your goals,
you can begin to map out a plan to achieve them. There
are several categories of film festivals, and depending on
your goals, some may create more opportunities than
others. For example, if your primary goal is to sell your
film, it will help you to know which festivals have stronger
industry presence. If networking with other filmmakers is
important to you, playing festivals with robust hospitality
programs is beneficial.
Some combination of the following goals should be
prioritized, and after gathering more information on
festivals, you can start to set targets and integrate those
into your spreadsheet.
ON THE CIRCUIT
FILM FESTIVAL PLAYBOOK