CARGOCONNECT-OCTOBER2024 - Flipbook - Page 63
healthier product options, driven by an increasing
awareness of dietary needs and a heightened focus
on quality. This trend is reshaping product lines
to align with the health-conscious preferences of
urban buyers.
Creative packaging solutions are essential for
standing out and capturing the interest of potential
buyers. Unique and appealing packaging designs
not only enhance the visual appeal of products but
di昀昀erentiates brands in a crowded marketplace.
As a result, companies are increasingly investing
in advanced packaging technologies and design
strategies to set themselves apart from competitors.
The desire for novel and diverse taste experiences
indicates that consumers are seeking alternatives to
traditional products. This shift highlights the need
for brands to continually innovate and introduce
new 昀氀avour pro昀椀les to keep their o昀昀erings fresh
and exciting. Hence, brands are investing heavily
in research and development to explore and create
new 昀氀avours and variants that cater to evolving
consumer tastes.
Achieving better On-Time
In-Full (OTIF) delivery is a
key performance metric.
Enhancing OTIF ensures
that products are delivered
on schedule and in the
correct quantities, which is
essential for maintaining
customer satisfaction and
operational efficiency. By
focussing on this critical
parameter, companies
can improve their supply
chain reliability and
competitiveness.
Logistics—Essential to Strategy
As margins in the industry continue to shrink, managing logistics
costs has become increasingly crucial, especially since logistics is
the fourth highest cost component of a product. To address this
challenge e昀昀ectively, companies are focussing on strategies that
streamline operations and reduce expenses.
One key approach is establishing multiple plants across all
four major regions. This strategic distribution allows for quicker
response times to demand and minimises the distance goods need
to travel. By localising production and distribution, companies
can signi昀椀cantly cut down on transportation costs and enhance
overall e昀케ciency.
To further optimise logistics, shipping locations are being strategically planned to ensure proximity, ideally within a 400-kilometer
radius. This proximity not only facilitates quicker servicing but
also supports a cost-e昀昀ective model by reducing transportation
expenses and improving delivery times.
In addition to geographic strategies, companies are adopting
multimodal logistics solutions. Utilising various transportation
modes—such as road, rail, and air—ensures 昀氀exibility and e昀케ciency
in moving goods. This multimodal approach helps balance cost and
speed, optimising the supply chain for di昀昀erent types of shipments.
Improving packaging quality is another crucial
element. Using better quality boxes designed to
prevent damage ensures that products arrive in
optimal condition, reducing returns and enhancing
customer satisfaction. This focus on durable and
protective packaging contributes to overall cost
savings by minimising damage-related expenses.
To meet speci昀椀c logistical needs, companies are
partnering with specially developed logistics providers.
These partners are selected based on their ability to
meet precise requirements, ensuring that logistical
operations align with the company’s strategic goals
and operational needs.
Finally, achieving better On-Time In-Full (OTIF)
delivery is a key performance metric. Enhancing
OTIF ensures that products are delivered on schedule
and in the correct quantities, which is essential for
maintaining customer satisfaction and operational
e昀케ciency. By focussing on this critical parameter,
companies can improve their supply chain reliability
and competitiveness.
Unique and Innovative Strategies Enabling
Service Abilities
By integrating the capabilities of both national and regional logistics
players, companies can achieve a well-rounded logistics strategy
that balances broad coverage with localised service. This approach
helps in optimising delivery times, managing costs, and enhancing
overall customer satisfaction. Correspondingly, by leveraging these
strengths, we strive to enhance our operational e昀케ciency and meet
diverse requirements e昀昀ectively.
Full Truckload (FTL) and Partial Truckload (PTL) modes are
utilised to cater to di昀昀erent customer demands. FTL is ideal for
large shipments requiring a dedicated truck, ensuring timely and
e昀케cient delivery of substantial quantities. On the other hand, PTL
o昀昀ers a cost-e昀昀ective solution for smaller loads, allowing us to share
transportation resources and bene昀椀t from reduced shipping costs.
National logistics players such as Om Logistics, Shree Shyam
Logistics, Roadex Logistics, and Caper India bring extensive
experience and infrastructure to the table. These companies
provide comprehensive national coverage and are equipped to
handle large-scale logistics operations. Their broad network and
resources enable them to o昀昀er reliable and e昀케cient service across
the country, addressing the needs of our business with widespread
distribution requirements.
CARGOCONNECT OCTOBER 2024 | 63
