CARGOCONNECT-OCTOBER2024 - Flipbook - Page 62
VISHAL GARG
HEAD– SUPPLY CHAIN MANAGEMENT
CG CORP GLOBAL
It is crucial
to continuously
adapt supply
chain strategies
to stay ahead
G
enesis and Operations
With a rich history spanning over 140 years, CG Corp
Global is a diverse conglomerate comprising 202 companies
and 261 brands across 32 countries and 昀椀ve continents.
Headquartered in Kathmandu, it stands as the largest
business enterprise in Nepal and the only billion-dollar
multinational with a workforce of over 15,000 employees worldwide.
CG Corp Global o昀昀ers world-class services and products across
various sectors, including Hotels and Resorts, Education, Real-Estate,
FMCG (Food and Beverage), Financial Services, Consumer Electronics,
Cement, Telecom, Pharmaceuticals, Hydropower, and EPC.
In its FMCG sector, CG Foods is renowned for its 昀氀agship brand,
‘WAI WAI’ noodles. Established in Kathmandu in 1984, CG Foods
quickly emerged as a leader in the instant noodle market. ‘WAI WAI’
made its debut in India in the 1990s, gaining rapid popularity for
its pre-cooked, 昀氀avoured, and ready-to-eat noodles. This distinct
feature allows consumers to enjoy ‘WAI WAI’ directly from the
packet or with minimal cooking, making it a versatile option for
both quick snacks and elaborate meals. The brand o昀昀ers a range
of flavours, including Veg Masala, Chicken, and various exotic
non-veg options, catering to diverse regional tastes.
62 | CARGOCONNECT OCTOBER 2024
With over 140 years of history, CG Corp Global operates across diverse
sectors and regions, epitomising efficient supply chain management,
critical to meeting the demands of today’s discerning consumers. Vishal
Garg, Head of Supply Chain Management at CG Corp Global, offers
insightful perspectives in a detailed conversation with UPAMANYU BORAH,
revealing the company’s adept strategies for navigating the complexities of
contemporary supply chains. Garg underscores the company’s commitment
to enhancing supply chain agility, especially within the rapidly changing
e-commerce landscape, where consumer preferences and market dynamics
are in constant flux. Significantly, by investing in cutting-edge packaging
solutions and forging strategic logistical partnerships, CG Corp Global is
making significant strides to maintain high service standards and optimise
operational efficiency. Furthermore, Garg highlights the company’s proactive
approach in integrating AI-driven technology for real-time tracking of demand
and supply, alongside the development of robust in-house systems to ensure
seamless data integration and flow.
Building a Customer-Centric Supply Chain
Consumers are increasingly shifting towards products that o昀昀er
superior quality and international 昀氀avours. This trend re昀氀ects a
growing appetite for diverse and sophisticated taste pro昀椀les, with
a focus on premium ingredients and authentic seasonings. As a
result, brands are responding by enhancing their product o昀昀erings
to meet these elevated expectations.
Despite cost considerations, consumers in rural areas are
prioritising quality and are willing to invest in better products,
signaling a shift towards more discerning purchasing behavior
even outside urban centers. Therefore, brands are increasingly
focussing on delivering value through quality improvements and
investing in local sourcing and production enhancements.
Urban consumers, on the other hand, are placing a greater
emphasis on health and wellness. There is a clear demand for
