CARGOCONNECT-MARCH2024 - Flipbook - Page 70
ANIRBAN SANYAL
SENIOR GM – SUPPLY CHAIN &
NATIONAL LOGISTICS
CENTURY PLYBOARDS (INDIA)
As we look ahead, several trends are expected to shape the future of the
supply chain management. Increased digital transformation, a greater
focus on sustainability, the use of AI and automation, the rise of Blockchain
technology, and the application of advanced analytics. Time is of the
essence, and those who are ready and willing to adapt quickly will be better
able to unlock value, reduce costs and embrace new models of success. In
a recent interaction, Anirban Sanyal, Senior GM– Supply Chain and
National Logistics at Century Plyboards shares with SMITI SURI, the
company’s demonstrated excellence in supply chain operations, with the
right strategies and a forward-thinking approach, leveraging innovation to
enhance their market position, fostering business growth in an increasingly
digital world, all the while maintaining a distinctive edge in the industry by
managing all supply chain functions internally, maximising on-time in-full
(OTIF) performance with a daily forward-looking cadence.
P
lywood Pioneers: Century’s Origins
Established in 1986 by Sajjan Bhajanka and Sanjay
Agarwal, Century Plyboards (India) commenced operations as a plywood manufacturer based in Kolkata, India.
During its initial years, the company dedicated its e昀昀orts
to crafting high-quality plywood, establishing a strong
foundation for its future endeavours.
The early focus on precision and excellence in plywood production
laid the groundwork for Century Plyboards’ ascent in the industry.
Over time, this commitment to quality became synonymous with
the brand. Simultaneously, the company strategically broadened
its horizons by gradually diversifying its product portfolio.
With time, Century Plyboards strategically broadened its
product range, introducing a variety of engineered wood products
such as veneers, laminates, and other value-added o昀昀erings. This
70 | CARGOCONNECT MARCH 2024
Supply chain
management evolving
into a strategic linchpin
for Century Plyboards
calculated diversi昀椀cation was more than just an expansion; it was
a key move to cater to a broader market segment. By venturing into
these new product categories, Century Plyboards positioned itself
as a comprehensive solution provider for both the construction
and interior industries. This strategic foresight demonstrated the
company’s adaptability and reinforced its commitment to meeting
the evolving needs of customers, solidifying its reputation as a
go-to source for a range of wood-based solutions.
Renowned for its commitment to innovation and unwavering
quality standards, Century Plyboards continues to invest signi昀椀cantly
in advanced manufacturing technologies. This strategic approach
ensures the production of durable and reliable products, playing a
pivotal role in building trust among customers.
Competitive Prowess
Focussed on robust brand building and e昀昀ective marketing strategies, Century Plyboards prioritised enhancing its market visibility.
The company deployed targeted advertising campaigns, actively
participated in industry events, and forged collaborations with
architects and interior designers to promote its products. This
concerted e昀昀ort in building a strong brand presence signi昀椀cantly
contributed to the popularity of Century Plyboards among both
