CARGOCONNECT-MARCH2024 - Flipbook - Page 68
Shankar Iyer
Shankar Iyer, Director of Sales
and Handling for the South Asia
region at Lufthansa Cargo sheds light
on the company’s adaptive strategies in
response to the dynamic Indian market.
To complement the rapid growth and
evolving demands, Lufthansa Cargo
has refined its product portfolios and
offerings, exemplified by the introduction
of td.zoom, aimed at meeting specialised
transportation needs. As a top-ranking
air cargo brand that prioritises tailoring
services to diverse client needs,
focussing on profitability, maximising
belly capacity, and leveraging digital
platforms for streamlined transactions,
Shankar says Lufthansa Cargo’s efforts
underscore its renewed commitment
to meeting the diverse needs of the
Indian market.
Our focus remains on cost reductions
while improving sales structure
H
ow has Lufthansa
adapted its services
in response to the
evolving demands of
the Indian market, particularly
in terms of product portfolios
and o昀昀erings?
Lufthansa Cargo has established
a strong presence in India, operating through 昀椀ve gateways or
origins, which feed into our hubs
in Frankfurt and Munich. Over
the years, we’ve maintained
our commitment to delivering
quality service and have tailored
our o昀昀erings to meet diverse
needs through various product
portfolios.
However, as our portfolio
expanded rapidly, we recognised
the need for re昀椀nement. Our
Frankfurt office and special
products team are actively
working on this, seeking to
enhance effectiveness in line
with current demands. Recently,
we introduced td.zoom, a
speed option with enhanced
68 | CARGOCONNECT MARCH 2024
features, re昀氀ecting our ongoing
e昀昀orts to address the evolving
requirements of special goods
transportation and enabling
even faster transport times.
With regards to the infrastructure at key Indian airports,
particularly those critical to our
operations, it’s worth noting
that infrastructure development is a perpetual endeavour.
While current infrastructure
faces increasing pressure due
to India’s signi昀椀cant growth,
there’s a continuous need for
enhancement and improvement
to support our operations e昀昀ectively in the long run. Despite
the existing challenges, we
remain committed to improving
infrastructure where necessary,
recognising that it’s a simultaneous process requiring attention
from both ends.
In what ways does Lufthansa
Cargo tailor its services to
meet the diverse needs of
It’s evident that profitability and maximising
belly capacity are key
priorities for Lufthansa
Cargo, especially with
the introduction of larger
aircraft such as the
A350s to enhance payload capacity. However,
achieving these goals
requires ongoing investments in infrastructure
and technology. Moving
forward, we are increasingly leveraging digital
platforms to reach more
clients and streamline
transactions, ultimately
improving efficiency and
expanding our market
reach.
clients across di昀昀erent sectors
in the Indian market?
It’s evident that profitability
and maximising belly capacity
are key priorities for Lufthansa
Cargo, especially with the
introduction of larger aircraft
such as the A350s to enhance
payload capacity. As we navigate
the current environment, our
focus remains on 昀椀nding ways
to ensure cost reductions for
customers while improving
sales structures and promoting e昀케ciency in our solutions.
However, achieving these goals
requires ongoing investments
in infrastructure and technology. Moving forward, we are
increasingly leveraging digital
platforms to reach more clients
and streamline transactions,
ultimately improving e昀케ciency
and expanding our market
reach. This strategic approach
reflects our commitment to
meeting the evolving needs of
our clients across various sectors
in the Indian arena.
Going forward, how will Lufthansa continue to prioritise
infrastructure to ensure its
hubs remain competitive and
e昀케cient?
Ongoing development and
optimisation of infrastructure
are integral to the functioning
of any hub, regardless of its
location. Continuous e昀昀orts to
automate processes and enhance
e昀케ciency are essential to keep
pace with evolving demands
and industry standards.
Infrastructure development is a dynamic process that
requires ongoing investment
and adaptation to meet the
growing needs of the market.
Therefore, Lufthansa Cargo
remains committed to ensuring that its hubs are equipped
with state-of-the-art facilities
and systems to support efficient operations and provide
the highest level of service to
customers. One example is the
modernisation of our main
hub in Frankfurt in order to
support our state-of-the-art
infrastructure in the middle
of Europe.
