COVER STORYSUPER WOMEN IN SUPPLY CHAINIt's About Maintaininga Balance BetweenStrategic Planning andSpontaneous ActionLIESBETH OUDKERKSVP– Sales & Network Planning,Qatar Airways CargoProgression in aSkybound SectorWith over 26 years of experiencein the aviation industry, I havesuccessfully navigated throughroles on both the passengerand cargo sides. My journey inthis industry feels like a calling, coming from a passion oftravelling, mobility, the abilityto 昀氀y and understanding trade昀氀ows, a natural progression following my master’s degrees inboth Geoscience and BusinessAdministration.Commitment to ExcellenceI believe my team and colleaguesare in the best position to provideinsights into my work personality.Frequently, I hear from them thatI am known for being driven,meticulous, and passionate. I aminclined to believe this characterisation accurately re昀氀ects myapproach to our work together. Ithrive on reaching a balance ofstrategic thinking and hands-oninvolvement, fostering a positivework culture based on inclusionand on the conviction that only asa team we can beat the market, aswell as advocating for customersatisfaction.Grateful for Family SupportBalancing career aspirationswith personal life has been acontinuous challenge, but thepursuit of excellence has beena driving force too! I am fortunate to be surrounded by myfamily that understands thedemands of my chosen path.They are my true cheerleadersin this journey.Identity beyond GenderNormsI believe that many of my experiences and lessons learnedover the years are not solelyunique to being a woman, butrather to being me, regardlessof gender.Inspiring LeadershipI am particularly inspired bypeople who foster empowermentthrough a culture of trust, collaboration, and growth.Continuous Learning inVaried EnvironmentsIn my career I have taken jobsboth with direct line responsibility as well as sta昀昀 / central roles.They both require di昀昀erent skillsand show you the importance ofthe 2 sides. Starting the digitalstudio from scratch for KLMrequired gaining other skillsand perspectives. I love to workwith diverse teams to continuously learn from di昀昀erentperspectives.Open Yourself Up ToNew Opportunities withCourage and TenacityRemaining open to unexpectedopportunities and embracingthem with courage is essential forboth personal and professionaldevelopment. By anticipatingfuture possibilities and beingreceptive to unforeseen paths,individuals can navigate throughchallenges and capitalise on newprospects. It’s about maintaining a balance between strategicplanning and spontaneous action,recognising that the journey tosuccess often involves adaptingRecognise your value and stand your groundwithout apology. Self-awareness empowersindividuals to establish boundaries, pursuegoals, and remain steadfast in their principles, beliefs, and strengths. These principlesresonate equally for both women and men.to the twists and turns alongthe way.Prioritising SustainableContributionsFrom my current perspective Iwould change as from now tothink more on how I can bettercontribute to leaving this planetin a better shape. Invest more intrue solutions for sustainability.Biggest WishFlying of course!CARGOCONNECT MARCH 2024 | 51
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